The American Society of Picture Professionals, Inc. (ASPP) is a not-for-profit 501 (c) (6) corporation. Incorporated in 1969, ASPP is uniquely positioned to create forums for multi-disciplinary discussions on the ever-evolving photography industry. The association has maintained its balance of members drawn from the whole spectrum of the business, from photo researchers and editors, agency personnel, photographers, licensing managers, archivists and publishers to designers and teachers. Through our regional chapters, national programs, quarterly magazine and informative website, ASPP provides an open exchange of information on industry ethics and standards, business practices, and the needs created by new technology and ideas.
Membership: Our membership includes buyers, editors and researchers who collectively license millions of images each year for a variety of publishers and media companies including National Geographic, Discovery, Time Warner, Scholastic, Smithsonian, Pearson, AOL and Readers Digest. Our creators are photographers, journalists, videographers and filmmakers covering every conceivable subject. ASPP’s licensing and content distribution members represent nearly all major stock agencies as well as historical and specialty libraries and collections.
Our Reach: ASPP’s current demographic is highest in the image buyer category and breaks down as follows:
- Editors, Buyers, Researchers = 65%
- Content Creators = 23%
- Agents, Reps, Sales, Marketing = 6%
- Other Industry Members = 6%
Chapters: We have five main chapter regions and membership is roughly divided as follows:
- New York = 34%
- West = 24%
- DC/South = 20%
- Midwest = 14%
- New England = 8%
City hubs include Boston, Manhattan, Washington DC, Chicago, Minneapolis, Seattle and Los Angeles, with small groups in Miami, Atlanta, Austin, Dallas, Denver, Phoenix, Portland and San Francisco.
Publications: ASPP has shown a long-standing commitment to enhancing the art of visual content. The ASPP’s quarterly magazine, The Picture Professional, in both print and digital editions, distributes visual works and news relevant to our members and the imaging community. Issues are published at the end of March, June, September and December each year. Our combined circulation is over 5,000. Each edition is viewed by major publishing and media organizations and distributed at photo events, educational programs, galleries, labs, equipment shops, art schools and other places where image professional gather. The digital version of the magazine is available online at Issuu.com.
ASPP’s monthly newsletter is distributed by email to a list of over 5,000 subscribers. The format has been redesigned and includes announcements, upcoming events, new members and a wrap-up of news items from the eNews blog.
Online Presence: ASPP.com was rebuilt in 2013. Website sponsors and advertisers now have the opportunity to brand features and pages on our site and other Internet channels, and reach their target audience with their message. Examples of these opportunities include:
- eNews Blog, press release service
- Image Feedback
- Photos Needed
- Lightbox of the Week
- New Collections
- Licensing Discounts
- Sneak Previews
Social Media: ASPP also operates Facebook pages for our National office, all five Chapters, and for our magazine The Picture Professional. We have LinkedIn company and group pages; National and Chapter Blogs have been rebranded and consolidated. We are also on Twitter, YouTube, Vimeo, and the digital edition of the magazine is available on Issuu.com.
Extended Reach: We are the creators, sellers and buyers of photography. But we also reach:
- Writers and Bloggers
- Retouchers, Photoshop and Lightroom Experts
- Sales and Marketing Pros
- Designers and Illustrators
- Librarians and Historians
- Permissions and Rights Management Experts
- Print and Online Production and Workflow
- Digital Asset Managers and App Designers
- Copyright Attorneys and Experts
Opportunities for Sponsors:
- Recognition through widgets, ads and logo and text mentions on ASPP’s website (aspp.com)
- Banner advertising through our partner MultiView
- Display advertising via color advertisements in the print and digital editions of our magazine
- Distribution of email blasts–messages to ASPP’s mailing list (approximately 5300 names)
- Presence in ASPP’s monthly newslettter
- Sponsor recognition at the chapter level (5 chapters in various American cities)