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ASPP Voices Online

ASPP Voices Online

photo of Cathy Aron

Cathy Aron by Christa Gandolfo

Last week ASPP’s newest Trustee Michael Masterson sat down for a conversation with Cathy Aron, who for the past eight years has been the executive director of PACA/Digital Media Licensing Association. The discussions were posted on the Visual Connections blog this week.

Cathy’s is a unique perspective on the changes that’ve rippled through our industry. Together, she and Michael got down to specifics on copyright, Google, what starting a stock photo agency is like, on buyouts and consolidation, PACA’s crisis ten years ago, and even about Cathy’s Dad. Do give this insider’s perspective on the stock photography industry a read.

Portrait of Anna Fey

Anna Fey by TW Meyer

Also on the VisualConnections blog recently, ASPP Vice President Anna Fey penned this brief article on license negotiation tips and techniques. Starting with the goal of acquiring the right image at the right price, Fey suggests several techniques for building a healthy dialog between photo buyer and provider.