Connect, Communicate, Collaborate – Branding & Marketing That Works for Photographers & Creatives

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When: Saturday, April 28th
Time: 10AM – 5PM
(Registration & Coffee Reception Opens @ 9AM)
Where: Art Institute of Seattle 2323 Elliott Avenue, Seattle

RSVP!

Speakers

Bill Cramer, CEO & Founder, Wonderful Machine

Eric Baumgartner, Chief Creative Officer, VML/Wunderman

Candi Nicholson, Creative Director, Nordstrom

Nadine Stellavato, Co-Owner, Lost Luggage

David Wentworth, Photographer, Zulily

Inti St. Clair, Commercial Advertising Photography & Motion

Max Kaiser, Director, Hand Crank Films

Barbara Kinney, Barbara Kinney Photography

Alex Hayden, Editorial & Commercial Photographer

Cecilia Gomez, Producer|Principal, CAM+Partners

Rodney Washington, Author and Photo Marketing Mentor

Jodi Morrison, Starbucks

Erik Skaar, Seattle Advertising Product Photographer

Scott Fero, Cole & Weber

Todd Grant, The Wexley School for Girls

Phil Harris, Agency Access/FoundFolios

Workshop Overview:

 

Photographers and filmmakers face a daily challenge: How do I get my work in front of qualified buyers who have the power to hire me or license my images? Which format works best: Print, Digital, Mobile? Where should I advertise? How can I get my message to break through?

 

Conversely, Creatives – art directors, editors, designers, producers – are faced with a similar challenge every day: Where can I find the right talent to execute this campaign? Where should I search to find the best image for this project? Should I call in portfolios or start searching the web? Who can I trust?

The American Society of Picture Professionals (aspp.com) brings together Seattle’s creative community for a day of conversation and engagement with the goal of developing a mutual understanding of how artists, creatives and image buyers can connect, communicate and collaborate.

 

CONNECT:

We’ll explore how “Image Makers” are connecting with “ Image Buyers” and getting their work to be considered in the right format and
at the right time. Creatives will share how and when they want to hear from image makers and what they look for to make a great first
impression.

COMMUNICATE:

Once buyers and sellers establish a connection, we’ll review best practices to learn what are the most effective communication tools:
Print, Web, Social, Email, Phone (remember that?). Creative pros will share which campaigns and marketing programs deliver the best
results. We’ll also hear from image buyers the campaigns and marketing programs that make the best impression and what they DON’T
want to see.

COLLABORATE:

Okay, so once you get your work in front of Creatives, does your website make it easy for buyers to see/find/explore what you have to
offer? What functionality do buyers value? Which can they do without? We’ll look at website design— from photo buyers’ perspective–
and learn what they value most in an online portfolio.

 

RSVP!

Workshop Agenda:

9:00AM Registration Desk Opens

9:00AM – 10AM Meet & Greet (coffee, tea, juice, muffins)

9:50AM – Welcome:  Mark Ippolito, ASPP West co-President; CEO, EvolveImages.com; Ric Peterson, Academic Director, Photography and Digital Filmmaking, Art Institute of Seattle

CONNECT TRACK:
10:00AM – 11:15AM MARKETING THAT WORKS: Lessons from The Pros
Photographers and filmmakers share best practices on how to make that first connection that resonates with buyers and wins them work. Featuring both emerging artists as well as industry veterans, the panelists will cover a wide range of techniques and approaches– and the campaigns, techniques, creative and technology they leverage — to make effective connections with buyers.

Speakers:

Photographers
Filmmakers Moderator
Inti St.Clair
Barbara Kinney
Erik Skaar
Alex Hayden
Max Kaiser, HandCrankFilms  Rodney Washington, Creative Consultant & Author

11:15AM – Noon – Roundtable/Small Group Breakout Discussions
Attendees, speakers and moderators engage in group discussions about marketing campaigns they’ve run with great success as well as get input on alternatives that get results. Moderators will prompt roundtable participants with questions to consider including: current and future campaigns; resources, tools, skills; strategy and execution.

12:00PM – 12:30PM Lunch Break and Networking
        Sandwiches, Tea, Coffee, Soft drinks will be provided

12:30PM – 1:30PM Keynote Presentation: Bill Cramer, Wonderful Machine 

Bill Cramer is founder and CEO of Wonderful Machine, a curated directory of high-quality photographers that meets the needs of commercial clients worldwide. He is also an accomplished photographer in his own right, specializing in environmental portraiture for a wide range of corporate, editorial and advertising clients – including Forbes, BBDO and Comcast.
After graduating from Penn State in 1985, Bill began his career as a photojournalist, stringing for the Associated Press and The New York Times. He assisted many prominent photographers, including a year with fashion photographer Steven Meisel. Over time, his interests grew to include portraiture, where he now concentrates his efforts. He has received a number of industry awards, and has been included in Communication Arts Photography Annual three times.
In 2007, seeing an opportunity to build a better mouse trap, Bill created Wonderful Machine as a “source book on steroids.” In addition to providing clients with an eclectic selection of photographers from around the world, Wonderful Machine aggressively promotes those photographers using email campaigns, print mailers, web ads, publicity, phone calls, and portfolio meetings. They also offer photographers a host of consulting services including help with estimates, production, web design, photo editing and more. Their staff members frequently participate in industry events and contribute a popular monthly column on Pricing & Negotiating for aphotoeditor.com. Wonderful Machine currently works with over 500 photographers in 50 cities around the U.S. and 50 countries around the world.www.billcramer.com                                                               www.wonderfulmachine.com

1:30PM – 1:45PM Coffee Break/Networking

COMMUNICATE TRACK:
1:45PM – 3:00 DON’T SHOOT THE MESSENGER: What/When/How Do Creatives Want? Creatives share their insights on the self promotion campaigns and marketing programs photographers and film makers produce that make the best impressions— and what they DON’T want to see.

Speakers:

Creatives: Moderator
Eric Baumgartner, Wunderman
Nadine Stellavato, Lost Luggage
Scott Fero, Cole & Weber
Todd Grant, The Wexley School for Girls
Bill Cramer – Wonderful Machine

3:00PM – 3:45PM Roundtable/Small Group Breakout Discussions
Attendees, speakers and moderators engage in group discussions about marketing campaigns they’ve run with great success as well as get input on alternatives that get results. Moderators will prompt roundtable participants with questions to consider including: current and future campaigns; resources, tools, skills; strategy and execution.

COLLABORATE TRACK:
3:45PM – 5:00PM  THE EYES HAVE IT: Website Designs That Work For Creative Pros
We’ll look at website design— from both a designer and photo buyers’ perspective– and learn what they value most in an online portfolio and stock photo website.

Creative Professionals Moderator
Candi Nicholson, Nordstrom
David Wentworth, Zulily
Jodi Morrison, Starbucks
Cecilia Gomez, CAM+Partners
Phil Harris, Agency Access/Found Folios

 

Workshop Fees:

Registration includes:
Three workshop sessions and keynote, plus moderated small group breakouts.
Morning coffee, muffins, Boxed Lunch, beverages and snacks
Admission
Fees
Non-Members:  $50 

ASPP Members:  $25 

Association Members:
ASMP, APA, AIGA, GAG, AAF
(current members only)
$35 

Students:
(with current student ID)
$20 


EVENT SPONSORS:

sponsors

About ASPP: For more than forty years the American Society of Picture Professionals has been uniquely positioned to create forums for multi-disciplinary discussions on the ever-evolving photography industry. The association has maintained its balance of members drawn from the whole spectrum of the business, from photo researchers and editors, agency personnel, photographers, licensing managers, archivists and publishers to art buyers, producers, designers and teachers.

The West Coast Chapter of the ASPP serves the Western part of the US from bases in Los Angeles and Seattle. We are always looking for new members and welcome fresh ideas and requests for programs and events. Please feel free to email us at asppwest@msn.com.