ASPP DC/South and WPOW Present:
Smart Business Skills for the Modern Day Photographer
Saturday, January 5, 2013
This workshop will kickoff the new year and will give you the skills you need, whether you are just starting out or have years of experience, no matter what type of photography you specialize in. Open to everyone. Beginner to Experienced!
- Psychology for Photographers
- Reaching Your Ideal Client
- Growing Your Customer Base
- Building Your Business Through Google
- Making Marketing and Social Media Work for You
- Developing Smart Business Practices
- Deal with Difficult Clients
- And much, much more…
Saturday, January 5, 2013
9:00 AM to 5:00 PM – Workshop
5:00 PM to 6:30 PM – Happy Hour in Studio A
Boston University Center for Digital Imaging Arts (BUCDIA)
Georgetown Foundry Building
1055 Thomas Jefferson Street, NW Studio A
Washington, DC 20007
9:00 to 10:00 – Registration – Breakfast, Coffee and Networking
10:00 to 11:00 – Jenika McDavitt, Author of Psychology for Photographers, will give us insight on finding and reaching your ideal client using psychology
11:00 to 11:15 – Break
11:15 to 12:15 – Jessica Shepard, Photographer and Internet Guru, will share her tips and tricks on how to build your business using Google
12:15 to 1:15 – Lunch on your own in Georgetown, or bring a bag lunch and network
1:30 to 2:30 – Kristin Heydt –Marketing and Communications Consultant, will give us the 411 on marketing and social media that will help start and grow your business
2:30 to 2:45 – Cupcake break with Georgetown Cupcakes and Starbucks Coffee
2:45 to 3:45 – Skyler Showell, New York and DC-based Small Consultant, shares his tips on developing and sustaining smart small business practices
4:00 to 5:00 – Mary Kate Battles, with Mary Kate McKenna Photography, and Small Business Owner, will close our workshop with some real life skills every photographer can use in building a smart business, no matter if you have a storefront studio or you freelance for editorial clients.
5:00 – Wrap Up and Door Prizes
5:15 to 6:30 – Join us for Happy Hour Networking in Studio A
Early Bird Pricing! Register by Friday, December 14 and get $20 off!
ASPP and WPOW – Current Members: $65 ($45 Early Bird) use code fotoweek
ASMP, APA, WHPPA, NPPA, PPA, WPJA – $75 ($55 Early Bird) use code fotosisters
Students – $45 ($25 Early Bird) – use code fotostudents
General Admission – $95 ($75 Early Bird)
Transportation and Parking at BUCDIA:
Metro: Take the Orange or Blue Line to the Foggy Bottom stop (15 minute walk to BUCDIA) or Rosslyn stop (25 minute walk).
Shuttle: The Georgetown Metro Connection runs from 7:00am to midnight daily, picking up passengers at the Foggy Bottom and Rosslyn stops every ten minutes. The stop is a few minutes walk away from BUCDIA Bus: The DC Circulator runs from Union Station to Georgetown via M Street. Parking: There is a convenient parking garage adjacent to BUCDIA. $10 and stays open until midnight.