The Latest from Selling Stock, Year End 2015

ASPP MEMBERS | JIM PICKERELL
(www.selling-stock.com)

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Here is a recap of recent articles posted on Selling Stock. There is a fee in the form of pre-paid credits to read the full text of some stories. Some articles are free and most stories are 2 credits; the price varies depending on the story.

Comp Use Images And Search Algorithms — For agencies that offer subscriptions, Image-on-Demand and Enterprise options, how do “Comp Use” images affect search algorithms? There is an increasing trend driven by Adobe Stock and Shutterstock Enterprise to allow customers to download a lot of images for comp purposes and only pay for the ones they actually use in a final deliverable project.

Comp Use Images And Search Algorithms — Ever since Getty Images invented Premium Access (PA) licensing image creators have been upset that their images were being licensed to some users for ridiculously low prices. Often images licensed in this manner are ones that have been extremely costly to produce. For at least one contributor Rights Managed PA sales now represent 66% of total sales at an average price of $12.00 and over half the sales are for $4.35 or less.

Depositphotos Raises $5 Million — Depositphotos, a New York-based stock photo platform with Ukranian origins, has announces a $5 million funding round led by the European Bank for Reconstruction and Development (EBRD) via the EBRD Venture Capital Investment Program. Previously TMT Investments had invested $3 million in Depositphotos in 201. In this round EBRD contributed $4 million and TMT $1million. The transaction should be completed before the end of the year.

Bill Introduced To Give Copyright Office More Autonomy — Congresswoman Judy Chu (CA-27), Congressman Tom Marino (PA-10) and Congresswoman Barbara Comstock (VA-10) have introduced H.R. 4241 – the Copyright Office for the Digital Economy Act or the CODE Act. This comes after months of discussion with various stakeholders, including several joint Member roundtables.

Shutterstock Lays Off REX Employees — Six REX employees were laid off by Shutterstock in December 2015. One had been with the company for 34 years. In a followup with the company, a Shutterstock representative said, “After months of consideration, we considered the most effective way to structure the team following the acquisition of Rex by Shutterstock. Shutterstock will continue to invest in people and resources to become a leader in the editorial market.

In other Shutterstock news, Selling Stock writes about a recently launched new editing tool in open beta. Shutterstock Editor is a simple, fast and free way to edit photos. The tool allows users to select from 10 recommended preset sizes so they can crop and re-size an image in one step for the most popular social media sites, before even downloading it. Another option custom crops an image or applies filters to change the hue of a photo or illustration.