Lead or Follow

MW-AllDay—by Laurie ShoulterKarall for ASPP’s Midwest Chapter.

According to Ipsos, the global marketing research firm, 70% of consumers report having shared content on social media in the past month with 43% indicating that they have shared pictures and photographs. The poll goes on to include statistics on the countries, education and sex of the audience polled. Women appear to be more likely to share and those with a higher education are also somewhat more likely to post content on social media. You can read all about it here.

My desire is not to put you to sleep with statistics but it is to bring a more serious item to your attention. I did the research and discovered an incredibly profound article which brought up a topic that has been making its way around a number of photography sites: that of terms and conditions. The supposed news story was about page 46 of the lengthy, boring and often un-understandable terms and conditions accompanying the iOS 7 operating system. If you haven’t read it, it will give you a good laugh. It wasn’t true but it did make the point that the majority of users do not read the terms and conditions of their operating systems, let alone the T&C on the social media sites they regularly use.

There are an increasing numbers of businesses that are offering seminars and webinars to their constituents on how to drive business using Pinterest, Facebook, Instagram, Google+ and so on. Scientists have determined that most of the information transmitted to our brains is visual, in part because humans process images faster than text. As photographers, researchers and stock agents, we already know this. But we still haven’t been able to wade through pages of terms and conditions and therefore find ourselves equally confused about image rights on social media.

So is there a solution to the T&C information overload? Yes, and it comes in the form of the ASPP Midwest Annual Meeting & Education Conference on Friday, November 1, 2013. Working with our peers, we have the opportunity to salvage the situation and claim our rights as image providers. We can lead rather than follow.

John Mellencamp sang, “If you’re not part of the future then get out of the way….” The alternative to that sentiment is to be a part of creating the future that we want. Join us as we explore the move from print media to electronic readers, pads and e-books; determine the effect of terms and conditions on social media sites for professional image makers; and prepare for the continuing changes to the distribution and use of images.