The Latest from Selling Stock October 2015

ASPP MEMBERS | JIM PICKERELL
(www.selling-stock.com)

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Here is a recap of recent articles posted on Selling Stock. There is a fee in the form of pre-paid credits to read the full text of some stories. Some articles are free and most stories are 2 credits; the price varies depending on the story.

Pearson’s Share Price Falls 17%: Pearson has cut its full-year guidance to investors in a dire warning about the continuing “cyclical and policy-related factors which have been hurting our markets for some years.” Its share price fell almost 17% to a value of $14.54 in New York. The company’s ADRs are now down 30.7% over the past six months.

How Publications Could Grow Revenue (And Have More To Pay For Photos): As more and more information consumers all over the world turn to the Internet for Information print publications are losing money. They can’t earn enough from Internet advertising to cover their costs. Traditionally, revenue from advertising has covered 50% or more of the total costs of operating a publication. Organizations with products and services to sell are cutting back, or eliminating all together, their print advertising. They are spending more and more of their ad budgets on the Internet. While most print publication also make the same information available online and earn additional money from online advertising, the way they charge for online advertising is very different from print.

Questions For Braut At DMLA Conference: Scott Braut, Head of Content at Adobe, is scheduled to be the keynote speaker at the Digital Media Licensing Association (DMLA) (formerly PACA) annual meeting in New York on Monday October 26, 2015 at 9:00am. Single session passes for the keynote address only are available for $65. Braut will probably provide some important insights into where Adobe Stock is headed. Here are some of the issues I hope he addresses. (1): How many of Adobe’s 4 million customers are picture users? Many of Adobe’s customers are image creators that use Photoshop and Lightroom, but never purchase images. It would be helpful to understand the percentage of Adobe customers who actually use images and a rough estimate of the percentage of Adobe’s $4.35 billion in revenue they represent. (2): What percentage of Adobe Stock image suppliers are also buyers? (Graphic Designers, Illustrators) I estimate that people who buy images have created about one-third of the images in the Adobe Stock collection. Is that in the ball park?

Shutterstock To Distribute Red Bull Media House Video Collection: Shutterstock, Inc. and Red Bull Media House agree to market and license a remarkable video collection filmed at some of the most remote locations around the world. Customers of Shutterstock will have access to thousands of rare aerial, time-lapse, slow motion, adventure, wildlife and landscape footage, all with the simplicity of a royalty-free license. The high quality HD and 4K video clips are captured using advanced camera technology and stabilizing systems, offering customers exhilarating visual content.

Adobe Showcases New Features At MAX 2015 Conference: At Adobe MAX 2015 in Los Angeles today Adobe outlined its vision for a “connected creative canvas” where people create and share their work from anywhere. More than 7,000 graphic designers and photographers attended. Throughout MAX Adobe showcased CreativeSync, a key Creative Cloud technology that powers connections between desktop and mobile apps and the assets creatives use every day. The company has also demonstrated two new mobile apps — Photoshop Fix and Capture CC– that it has shipped recently. These apps enable quick retouching and asset capture on the go.

Are You Watching Trends In Online Ads?: Have you been watching the ads lately when you do online searches? Yesterday, I was reading a news story on Yahoo about U.S. manufacturing and three different Adobe Creative Cloud ads were delivered in connection with that one story. Two of the ads included the icon promoting Adobe Stock. The story had nothing whatsoever to do with photography or graphic design, but I was delivered Adobe ads. I’m sure that if my neighbors had looked at the same story they would have been show in totally different ads. None of them are involved in the photography or publishing businesses in any way. Google, Yahoo, Microsoft and the people delivering ads have figured out that the person using my computer quite frequently searches for things related to photography or graphic design. Thus, they want to deliver ads to me that relate to my areas of interest. I never click on any of these ads, but that doesn’t make any difference. They still keep coming.