June 17, 2014 ASPP Webinar
Guest: Linda Carlson – Author, Business Consultant, Seattle, WA
Moderator: Sam Merrell – ASPP Executive Director
Whether you’re starting your own business or have been in business for a while, this webinar with hands-on marketer Linda Carlson will provide the marketing basics every small business needs: What, where, how-to, and most important, how much.
In ASPP’s first ASPP Business Bootcamp session, Linda Carlson will you help you learn:
- Solid fundamental business skills and methodologies
- Traditional and new media basics
- Options for advertising & self-marketing on a budget
- Guerrilla marketing & media relations techniques
- How to analyze: checklists and a glossary on marketing industry jargon
- How to clarify rates, regulations, discounts
In her latest book, Advertising with Small Budgets for Big Results Carlson offers a mini- encyclopedia of the most affordable promotional tools. Maybe you’re looking for ways to extend the impact of magazine, newspaper, broadcast and online promos or advertising; she offers dozens of possibilities, many of which are possible with software you already have, various web sites, your office printer/copier and the print shop down the street.
Linda Carlson has spent her career in the media and marketing, in family businesses, nonprofits and Fortune 500 firms. A graduate of Washington State University’s journalism program and the Harvard Business School, she is the author of several books, including The Publicity and Promotion Handbook: A Complete Guide for Small Business, the How to Find a Good Job in Seattle series, and Company Towns of the Pacific Northwest. A Northwest native, she lives in Seattle.