ASPP at Visual Connections Boston 2015

Visual Connections goes to Boston, Thursday, March 26, 2015

VC-logobannerFor the first time ever, Visual Connections spring expo visits downtown Boston, MA, at the modern and accessible Joseph B. Martin Conference Center at Harvard Medical School.

Entry is free, and restricted to professional image buyers and researchers. Follow this link for full details and registration.

This professional development opportunity is for buyers and researchers of creative and editorial photography, footage and illustration. The one-day program offers a unique opportunity to gain knowledge about sourcing, licensing and using imagery; discover new sources of stock media; meet the people behind the images; learn about the latest trends and pick up tips; network with peers; and enjoy a free lunch or beer/wine after work. Open all afternoon, the Visual Connections exhibit floor will showcase a wide range of image/footage agencies, including specialists in art, history, entertainment, food, disability and travel, as well as distinctive general stock imagery suited to creative publishing and design. This is where attendees can discover unusual and inspiring new sources of images and footage; discuss specific project requirements; and negotiate licensing deals.

SponsoredbyASPPASPP is sponsoring two informative presentations, a morning Keynote Q&A Session from 10am-12noon, and an Afternoon Q&A Session from 2pm-2:45pm

Keynote Q&A Session: 10am-noon, free
360-Degree View of Copyright, Trends and Technology in Visual Licensing Today
In this fact-packed two-hour session, our panel of experts will discuss what’s new in image and footage licensing. They will examine anything and everything that affects image and footage buyers today: copyright legislation, fair use, clearances/permissions, licensing models, research tools and techniques, and the growing use of video. On the panel will be an attorney with expertise in the area of copyright and experienced industry players, ready to answer your questions and share their insights.

To register for the morning session, first register for the Image Expo. On the final page of the registration process check the box by your name and submit. On that page you will also find a button to register a colleague, and a box to enter your own question for the panel.

We strongly encourage you to help shape the discussion! Ask your own questions and share your experiences. If you have a burning question, please submit it to the panel in advance, either when you register or using the link in your registration confirmation email. For inspiration here are some questions we’ve received in the past:

  • Do images of fine art require additional permissions?
  • Is news reporting ‘fair use’?
  • How do I get permission to use a photograph of a celebrity on my brochure cover?
  • Any tips for getting better targeted search results?
  • Do any agencies or photographers still do research?
  • How should I license an image for print-on-demand when I don’t know what the final print-run will be?
  • Is it OK to use a licensed image or clip multiple times in a single project?
  • How is footage priced differently to images?

Afternoon Session: 2:00-3:00pm, also free
Licensing Stills and Footage for Digital Use: What you Need to Know
The afternoon session will focus on the least well understood area of licensing today: digital use of images and footage—in e-books, websites, apps, videos, games, social media posts, and mixed-media campaigns. Our experts will explain the different licensing models agencies offer to cover digital use, to help you get the right licenses at the right price—every time. The panel will also discuss the challenge of licensing images and footage found on Google Image Search, Pinterest, YouTube, and other unconventional sources of stock.

There is no need to register for this session: just register for the Image Expo and arrive in good time to get a seat!

Follow this link to review the Panelists for both Sessions.

Visual Connections Boston Venue:

Joseph B. Martin Conference Center
Harvard Medical School
77 Avenue Louis Pasteur
Boston MA 02115

Detailed directions, by car or public transportation, are on the Conference Center website.